 We scan newspapers, business magazines, trade publications, Chamber of
Commerce directories and websites for people who are being quoted or listed.
 Once we have added a person’s record to our database the first communication we
send to them is by email introducing ourselves, asking them to verify their
information, and asking them whether we may send them further marketing
 We remove anyone who does not want to receive our communications.
 We monitor any usage of our database and deal with any non-deliveries such as
email bounces or mail nixies immediately.
 If we have not heard from anyone within 24 months we make a telephone call to
that person verifying their details.
 The average age of any record on our database is 237 days since last update.
 We read all out of office messages sent back to us as they sometimes indicate if a
person has left their position and who has replaced them.
 Our bounce rate for emails is 0.2% (2 per thousand).
 We lose about 250 records each day due to email bounces or people having left their
positions or people opting out.
 We add about 275 new records per day giving us a small net gain.
 We have highly skilled researchers who fuss over each record on our database.
 We are guided by the work of John Giles, Managing Partner of Michalsons Lexing Inc,
who is an advisor to the Direct Marketing industry body DMASA, of which we are
 On close examination the conclusion is that this process makes the database of
people who have replied to us POPI compliant.
 If anyone asks one of our clients “where did you get my data from”, as they are well
entitled to do, we ask our clients to say “Interactive Direct” and give them our
contact details so we can reply adequately to the enquirers.
 If you have any further questions you are more than welcome to contact me and we
will do our best to answer them.